Social Media Work

Over the past nine years, I've created content for organizations ranging from national media outlets and nonprofits to universities, local businesses, political initiatives, and consumer brands. Whether developing editorial strategy, producing cinematic brand films, or creating social-first campaigns, I focus on content that connects with audiences and delivers measurable results.

My work has helped generate more than 75 million pageviews, contributed to a 35 million monthly readership, produced a 100K+ view social campaign, and supported the publication of 3,000+ articles while consistently pitching 160+ story ideas each week. Every project is built on the same foundation: strong storytelling, platform-native strategy, and data-driven creative decisions.

I've planned, produced, edited, and optimized content across Instagram, TikTok, LinkedIn, Facebook, web, and email, adapting messaging and creative for each audience while tracking performance to continually improve results. From long-form editorial content and SEO strategy to short-form social videos and full-scale brand campaigns, I enjoy building content ecosystems that don't just look good—they perform.